From ProductMarketing.com Blog:
It’s amazing how many companies are still using “old school” marketing. David Meerman Scott explains today’s marketing in Web Ink Now: Social media marketing explained in 61 words. It’s a long video but the first few minutes are key:
“You can buy attention (with advertising); You can beg for attention from the media (with PR); You can bug people one at a time to get attention (with direct sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.”
I would say there is a bit more to it, yet the accuracy of the statement above does question why so many people spend such little time sharing interesting and valuable information about their products, customers, employees, experiences, designs, innovations and brands. If they hold an open house online, it is amazing how many will peak inside and potentially become a customer or better yet, spread the word about what you are doing.
Buzz Mouth does the above for clients in many ways, visit www.buzzmouth.com for more information. Buzz Mouth is an innovation and customer experience consultancy.