Word of Wisdom from Start.com Program Manager

Months of planning are not necessary.
Months of writing specs are not necessary — specs should have the foundations nailed and details figured out and refined during the development phase. Don’t try to close all open issues and nail every single detail before development starts.

Ship less features, but quality features.
You don’t need a big bang approach with a whole new release and bunch of features. Give the users byte-size pieces that they can digest.

If there are minor bugs, ship it as soon you have the core scenarios nailed and ship the bug fixes to web gradually after that. The faster you get the user feedback the better. Ideas can sound great on paper but in practice turn out to be suboptimal. The sooner you find out about fundamental issues that are wrong with an idea, the better.

Once you iterate quickly and react on customer feedback, you will establish a customer connection. Remember the goal is to win the customer by building what they want.

—Sanaz Ahari, Program Manager of Start.com, Microsoft

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