Marketing Metrics according to Ambler

What to measure in your marketing campaigns and departments:

1. Profit/Profitability
2. Sales (Value/Volume)
3. Gross margin
4. Awareness
5. Market share
6. New products
7. Relative price
8. Complaints
9. Satisfaction
10. Availability
11. Number customers
12. Market budgets
13. Perceived quality
14. Loyalty/retention
15. Relative quality

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