Influencer: the power to change anything

A book defining the behaviors of influence

Personal Motiation
* Make the Undesirable Desirable

Personal Ability
* Surpass your limits

Social Motivation
* Harness peer pressure

Social Ability
* Find strength in numbers

Structural Motivation
* Degin rewards and demand accountability

Structural Ability
* Change the environment

Not sure this book will give the average reader the Power to Change Anything yet it provides a new structure to the social and personal reasons people are influenced.


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