Marketing in a Nutshell

•The Cultural Creatives by Rey & Anderson
•The Purple Cow by Godin
•Free Prize Inside by Godin
•Trading Up by Silverstein
•Rise of the Creative Class by Florida
•The Fall of Advertising and the Rise of PR by Ries & Ries
•The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy by Jon Berry and Ed Keller
•Tipping Point by Gladwell
•No LOGO by Klein
•Beyond the Brand by Winsor
•Brand Hijack by Wipperfurth
•Shameless Exploitation by Newman
•Let My People Go Surfing by Chouinard
•Lovemarks by Roberts


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