In April, W+K launched a pioneering advertising school called “12.” Instead of a formal curriculum or full-fledged faculty, 12 offers 12 students 13 months of real work for very real clients…
Jelly Helm placed a classified ad: “Talented/Directionless, With $/Time to Spare?” — an open call to misfits, oddballs, and wayward youth”. It drew more than 3,000 people to a cryptic Web site. The “application” instructions? “Tell us your story. . . . Charm us. Surprise us. Seduce us.”
An interesting idea from a pioneering advertising firm that wanted to keep things fresh.
My thought, provoked by Seth Godin’s book, small is the new big:
“Accepted to top MBA. With $/Time to Spare?” — an open call to skip class, save $100K and do something cool – now. Tell us your story. . . . Charm us. Surprise us. Seduce us.”
We can award the CareerTours MBA and create a level like program to get the best of the best talent!
That’s FUN – interested in working for Career Tours, call me – 602.334.5287. Charm me. Suprise me. Maybe not seduce me. Although make it interesting and you are hired.