Mojo Formula

Mojo Formula (Sydney Powerhouse Museum)

1. isolate basic human wants (sex, love, group, patriotic, power, status, identity, pride)
2. preach to the converted
3. keep it simple
4. impact with a BIG idea
5. appeal to the heart not the head
6. give the ad a local time of voice
7. make the message sympathetic to the median
8. create a powerful slogan
9. use elements that will bear endless repetition

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