Laws of Influence

Maximum Influence – Kurt Mortensen

Law of Dissonance: Internal Pressure Is the Secret
Law of Obligation: How to Get Anyone to Do a Favor for You
Law of Connectivity: Contagious Cooperation
Law of Social Validation: The Art of Social Pressure
Law of Scarcity: Get Anyone to Take Immediate Action
Law of Verbal Packaging: The Leverage of Language
Law of Contrast: How to Create Extra Value
Law of Expectations: The Impact of Suggestion
Law of Involvement: Create and Awaken Curiosity
Law of Esteem: How Praise Releases Energy
Law of Association: Create the Climate
Law of Balance: Logical Mind vs. Emotional Heart

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