10 Most Powerful Stories

1. Introductory – who, why, how I help others
2. attention grabbing – dramatic
3. product information – fabs
4. stories to overcome fears- social proof
5. money stories – how they can afford
6. ego enhancement – increase confidence, pride & esteem
7. improved productivity – increase efficiency, reduce downtime, increase output, and decrease errors and flaws
8. family togetherness – product brought families together
9. security stories – peace of mind, & emotional and financial security
10. closing stories – summarize bene’s

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