Guerilla Marketing Weapons

100 Guerrilla Weapons 2/13/2006 1:48:36 PM

Visit http://www.gmarketingstrategies.com for more information.

Ask the average business owner what marketing is and you’ll be told that it’s advertising. Guerrillas know that this is nonsense; advertising is only one weapon of marketing. Guerrillas are aware of a full 100 guerrilla marketing weapons but may not use them all. Go through this list and put the weapons in one of three categories; currently using, not using but would like to, and not relevant or applicable to my business. Note how many of these tools cost next to nothing. Most of them require only time and energy.

Remember, successful marketers use a COMBINATION of several marketing tools at a time!

1. Marketing plan
2. Marketing calendar
3. Niche/Positioning
4. Name of company
5. Identity
6. Logo
7. Theme
8. Meme
9. Business card
10. Letterhead
11. Outside signs
12. Inside signs
13. Hours of operation
14. Days of operation
15. Package and label
16. Word-of-mouth
17. Community involvement
18. Neatness
19. Referral program
20. Sharing with others
21. Guarantee or warranty
22. Telemarketing scripts
23. Gift certificates
24. Printed brochures
25. Electronic brochures
26. Location
27. Advertising (only one of the weapons)
28. Sales training
29. Networking
30. Quality
31. Reprints and blow-ups
32. Flipcharts
33. Ways to upgrade
34. Contests/sweepstakes
35. Barter options
36. Club memberships
37. Partial payment plans
38. Phone demeanor
39. Toll free phone number
40. Cause (environment)
41. Free consultations
42. Free seminars
43. Free demos or tours
44. Free samples
45. Giver vs. taker stance
46. Fusion marketing
47. Marketing on hold
48. Past success stories
49. Attire
50. Service
51. Follow-up
52. Yourself and your employees
53. Free gifts
54. Catalog
55. Yellow pages ad
56. Column in a publication
57. Article in a publication
58. Speak at a club
59. Newsletter
60. All your audiences
61. Benefits of your offering
62. Computer
63. Selection
64. Contact time with customers
65. How you say hello and goodbye
66. Public relations
67. Publicity contacts
68. Online marketing
69. Classified ads
70. Newspaper ads
71. Magazine ads
72. Radio commercials
73. TV spots
74. Infomercials
75. Movie commercials
76. Direct mail letters
77. Direct mail postcards
78. Postcard decks
79. Outdoor billboards
80. Flexibility
81. Special events
82. Show displays/staff
83. Audio-visual aids
84. Posters
85. Prospect mailing lists
86. Research studies
87. Competitive edges
88. Marketing insight
89. Speed
90. Testimonials
91. Reputation
92. Enthusiasm
93. Credibility
94. Spying on self/others
95. Easy to do biz with
96. Brand awareness
97. Designated guerrilla
98. Customer mailing list
99. Competitiveness
100. Satisfied customers

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