Simplicity and Branding

Think about it…

Apple = design
Starbucks = experience
Dyson = innovation
Virgin = fun
Dwell Magazine = modern = local
Herman Miller = art
Heavenly Bed = comfort
W Hotels = cool
Mercedes = class
BMW = performance

So, what does your company equal?

McDonalds = fat
K-Mart = cheap
Enron = unethical

Hmmm, where are these companies?

Know your personal brand, your companies brand and the perception in the market place. It might save you a lot of headaches, your marriage, and even might help you figure yourself out.


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