A book review:
Maverick’s at Work – Taylor and LaBarre
Their success demonstrates that:Being different makes all the differenceSharing value beats selling valueThe company with the smartest customer winsNobody is as smart as everybody (wisdom of crowds)Character counts for as much as credentialsGreat leaders are insatiable learners
Steps to Maverickism:
1. Not just a company, a [...]
Archive for December, 2007
Maverick’s at Work – Taylor and LaBarre
Posted in book review on December 27, 2007 | Leave a Comment »
The Irreducibles: TOM PETERS
Posted in book review on December 26, 2007 | Leave a Comment »
If there is one man who knows his stuff, it is Tom Peters. CareerTours lives these words every day!
The Irreducibles1. Hare 1, Tortoise 0. (Hare-y times.)2. Tempo. (O.O.D.A.)3. MBWA.4. Appreciation. (“Motivator” #1.) (Can’t be faked. Good.)5. Decency.6. Hurry.7. Time out.8. One matters. (H5N1.)9. Big change. Short time. (Alt not work.)10. Excellence. Always.11. Passion. Energy. [...]
50 Ways to Enhance Cross-Functional
Posted in book review on December 26, 2007 | Leave a Comment »
50 Ways to Enhance Cross-FunctionalEffectiveness and Deliver Speed,“Service Excellence” and “Value-addedCustomer ‘Solutions’”*
1. It’s our organization to make work—or not. It’s not “them,” the outsideworld that’s the problem. The enemy is us. Period.2. Friction-free! Dump 90% of “middle managers”—most are advertent orinadvertent “power freaks.” We are all—every one of us—in the Friction RemovalBusiness, one moment at [...]
Marketing Metrics according to Ambler
Posted in book review on December 26, 2007 | Leave a Comment »
What to measure in your marketing campaigns and departments:
1. Profit/Profitability 2. Sales (Value/Volume) 3. Gross margin4. Awareness 5. Market share 6. New products7. Relative price 8. Complaints 9. Satisfaction10. Availability 11. Number customers 12. Market budgets13. Perceived quality 14. Loyalty/retention 15. Relative quality
21 words for the 21st century – according to Luntz
Posted in book review on December 26, 2007 | Leave a Comment »
1. Imagine2. Hassle-free3. Lifestyle4. Accountability5. Results and the Can-do spirit6. Innovation7. Renew, revitalize, rejuvenate, restore, rekindle, reinvent8. Efficient9. The right to10. Patient centered11. Investment12. Casual elegance13. Independent14. Peace of mind15. Certified16. All-American17. Prosperity18. Spirituality19. Financial Security20. Balanced approach21. A culture of…
Words that work according to Luntz
Posted in book review on December 26, 2007 | Leave a Comment »
Ten rules of Effective language:
1. Simplicity: use small words2. Brevity: use short sentences3. Credibility is as important as philosophy4. Consistency matters5. Novelty: offer something new6. Sound and texture matter7. Speak aspirationally8. Visualize9. Ask a questions10. Provide context and explain relevance
Influencer: the power to change anything
Posted in book review on December 26, 2007 | Leave a Comment »
A book defining the behaviors of influence
Personal Motiation* Make the Undesirable Desirable
Personal Ability* Surpass your limits
Social Motivation* Harness peer pressure
Social Ability* Find strength in numbers
Structural Motivation* Degin rewards and demand accountability
Structural Ability* Change the environment
Not sure this book will give the average reader the Power to Change Anything yet it provides a new structure to [...]
