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Archive for September, 2007

Marketing in a Nutshell

•The Cultural Creatives by Rey & Anderson•The Purple Cow by Godin•Free Prize Inside by Godin•Trading Up by Silverstein•Rise of the Creative Class by Florida•The Fall of Advertising and the Rise of PR by Ries & Ries•The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy [...]

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Patent Pending

I found this interest Blog on my friend, Robert Van der Heyden’s Blog. Van der Heyden does not know that he will soon be working with me. He is a design genius and I know enough to suround myself with this talent. Rob – no need for an application, when [...]

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thirtysomething

CareerTours – the next big thing (this will change the way recruiting happens and these are the people who are going to do it)Sailing in Sydney
My Wedding in Bali, Indonesia (not sure what is on my face?)Britney – I must be crazy for her…

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twentysomething

My sister-in-law and wife, before they knew it.
My beautiful wife making a snow angel
Vegas Baby Vegas!
Traveling the World: Me at the Taj Mahal in IndiaTraveling throughout the West: Yosemite

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The second 10 years

Guatemala Celebration – making friends in a foreign languageEnjoying Graduation
Fall in Indiana, age 10Playing Basketball at my cousin Scott’s

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My first date
Cool underwear
My Amazing Grandfather
Learning to get around

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the Ultimate Sales Machine

Chet Holmes book in 12 bullet points:
1. Time Management2. Training3. Workshops4. Strategy5. Hire Superstars6. Get Best Clients7. Marketing8. Eyeballs9. Best buyers (Dream 100)10. Sales11. Follow up 12. Systemize

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Designing Brand Identity

Designing Brand Identity by Allison Wheeler
A complete guide to creating, building and maintaining strong brands…
Perception.
Part 1: Illuminates the difference between brand and brand identity, and what it takes to be the best. It’s easy to bypass the fundamentals in the speed of a new project, and critical to establish a shared vocabulary for the entire [...]

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Power and Influence

Dilenschneider’s book, Power and Influence is great, the table of contents below explain the major points and share his views on Power and Influence.
1. Accept, adapt and accelerate – or atrophy2. Be prepared to start over again and again3. Think innovation – forget about just keeping up4. Seize [...]

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Blink by Malcolm Gladwell Reading Gladwell is like watching a movie and reading an academic journal all at once. Your brain is exercised and entertained, your perspective changed. In Blink, Gladwell explores how first impressions affect decisionmaking.
Hardball by George Stalk and Rob LachenauerSome of the world’s preeminent business strategists lay out a bold, some [...]

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