I was inspired by the leadership writings of Americans Warren Bennis and Tom Peters but the book that made the most impact on me was ‘The Business of Leadership’ by British authors Alan Hooper and John Potter. Sadly their book is no longer in print.
They suggest effective leadership is made up of the following competencies [...]
Archive for March, 2007
Leadership according to Trevor
Posted in book review on March 25, 2007 | Leave a Comment »
Get Lucky!
Posted in book review on March 25, 2007 | Leave a Comment »
The Pursuit of LuckInnovation is a low-odds business—and luck sure helps. (It’s jolly well helped me!) If youbelieve that success does owe a lot to luck, and that luck in turn owes a lot to getting in the wayof unexpected opportunities, you need not throw up your hands in despair. There are strategiesyou can pursue [...]
Tom Peters Favorite Quotes
Posted in quotes on March 25, 2007 | Leave a Comment »
TP’s “Top 41” Quotes“Do one thing every day that scares you.”—Eleanor RooseveltAs year’s end approaches, one tends (well, I tend) to think a little bit philosophically. To do the accounts of the year past—and to imagine the year to come. As I began that not(for me) very systematic process, I stumbled across the Eleanor Roosevelt [...]
Funny Business
Posted in humor on March 25, 2007 | Leave a Comment »
1. Don’t tell the reader that something is funny. Let the reader discover this for himself. Do this by painting a picture with words that the reader can relate to with all five of his senses. Describe the smells, textures, tastes, sights, and sounds.
As the writer, ask yourself how, why, who, when, and where, as [...]
Breakthrough Advertising
Posted in book review on March 24, 2007 | Leave a Comment »
By Eugene Schwartz
In 1966 this book was released and a few years back, it went for over $900 on eBay. That is a story that is sticky.
The Simple Rule: Write a HEADLINE and an AD that follows it that will open up an entirely new market for its product.
In 1966 we [...]
Made to Stick
Posted in book review on March 24, 2007 | Leave a Comment »
Simplicity – How do you strip an idea to its core?Unexpectedness – How do you capture people attention?Concreteness – How do you help people understand your idea and remember it much later?Credibility – How do you get people to believe your idea?Emotional – How do you get people to care about your idea?Stories – How [...]
Calling all Top MBA Candidates…
Posted in buzz marketing, word of mouth marketing on March 20, 2007 | Leave a Comment »
In April, W+K launched a pioneering advertising school called “12.” Instead of a formal curriculum or full-fledged faculty, 12 offers 12 students 13 months of real work for very real clients…
Jelly Helm placed a classified ad: “Talented/Directionless, With $/Time to Spare?” — an open call to misfits, oddballs, and wayward youth”. It drew more [...]
Best Talent Brands
Posted in Research on March 9, 2007 | 2 Comments »
Here would be my top 10 and why. Each of these companies makes it easy to connect to their mission. Enjoy!
1. Google – simple, yet innovative in everything 2. Apple – be different, think different, genius 3. Microsoft – still on top after all these years 4. Yahoo! – #1 most trafficked site 5. [...]
Bare Selling
Posted in sales on March 9, 2007 | Leave a Comment »
Bare Selling has finally been boiled down to one-page. Short, sweet and wonderful nuggets of wisdom. Enjoy!
