Book Preview: Word of Mouth Marketing by Andy SernovitzMy buddy Andy Sernovitz, the CEO of the Word of Mouth Marketing Association, is coming out with a new book called, duh, Word of Mouth Marketing.
I highly recommend this book because it was so practical, tactical, and hysterical. Here are the ten ideas, stories, and recommendations [...]
Archive for October, 2006
Word of Mouth Marketing (Review by Guy Kawasaki)
Posted in book review on October 22, 2006 | Leave a Comment »
Whole + complete
Posted in quotes on October 18, 2006 | Leave a Comment »
“Everything you need you already have. You are complete right now, you are a whole, total person, not an apprentice person on the way to someplace else. Your completeness must be understood by you and experienced in your thoughts as your own personal reality.”
~Wayne Dyer~
7 beliefs that govern – agency.com
Posted in ideas, marketing, thinking on October 15, 2006 | Leave a Comment »
beliefs
1.in a world of spiralling choices and mounting overloadwe believe in making the complex simple
2.in a world of product parity, low attention spans and bought loyaltywe believe captivating experiences create affinity
3. in a world of decisions based on the briefest of encounterswe believe every touchpoint matters
4. in a world of [...]
Semester at Sea
Posted in Adventure, Travel on October 14, 2006 | Leave a Comment »
In college, I stepped out on the skinny branches to go on an educational program called Semester at Sea. At this point, I had never traveled any further than Winsor, Canada or Nogales, Mexico. Being that I was from Fort Wayne, Indiana, the world was huge and scary to me. So [...]
Extend you customer strategy
Posted in leadership on October 13, 2006 | Leave a Comment »
Turn strangers into friends…Turn friends into customers…and then do the important job…Turn customers into salespeople.
- Seth Godin, Small is the new Big (2006)
Create hospitality not service, extend how you treat your employees first and then your customers. Create a hospitable workplace and your customers will benefit and keep coming back.
Create simple elegance with everything [...]
Articles with Great Quotes (my quotes or articles)
Posted in quotes on October 12, 2006 | Leave a Comment »
LookSmart’s FindArticles – Power tools: whether you own a business or work for one, these gadgets, guidebooks and gurus can take you to the top
Essence, June, 2006, by Wendy Wilson
Books about selling can help newcomers, veterans in sales
THE JOURNAL NEWS, March 2006, by BARBARA WOLLER
Organize-U Highlights Aaron Bare
Organize-U, March 2004
SWOT Team: Asks Will [...]
Is it a SMART goal?
Posted in leadership on October 10, 2006 | Leave a Comment »
Is it a…Specific,Measureable,Attainable,Realistic,Tangiblegoal?
Quotes by van der Hayden
Posted in quotes on October 9, 2006 | Leave a Comment »
“When the will comes in conflict with the imagination, the imagination invariable carries the day.”- Emile Coue
“Give me a lever long enough and a place to stand and I will move the entire earth”- Archimedes (C. 287 – 212 B.C.)
“Most people’s lives are a direct reflection of their peer groups”- Anthony Robbins
“No man becomes [...]
Leadership Qualities and Ratings
Posted in leadership on October 9, 2006 | Leave a Comment »
Rank yourself 1-10 on the following attributes. Focus on improving your scores in these areas and your performance will improve.
Defined Goal or Main Cause: All leaders have a definitive goal or cause, which they support and which is supported by them. They see this goal or cause as greater than themselves and to [...]
Strategic intuition: The key to innovation
Posted in innovation on October 6, 2006 | Leave a Comment »
Strategic intuition: The key to innovationCombining ideas from military history, cognitive psychology and modern neuroscience, strategic intuition offers a four-step method for identifying and capturing opportunity.
Several years ago, Professor William Duggan was intrigued to learn that while most common English words date back to at least the 15th or 16th century, the word strategy entered [...]
