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Archive for November, 2005

7 Powerless Words to Eliminate

7 words
if – wish – want – can’t – try – think – but
Our language is powerful in more ways than some may have routinely considered. Many years ago, long before we had “languages” that were verbally complex, people still communicated. As populations grew and groups separated to become tribes of their own, [...]

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Questions?

What is the smartest thing to ask?
A question.
When did we ask our first question?
At birth?
How do we know anything?
By asking questions.
When did we stop asking questions?
Why did we stop asking so many questions?
Where did we learn to ask questions?
Who stopped us from asking so many questions?
What? When? Where? Who? Why? How? Ask often. [...]

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Cut through all the crap. Here is some of the leading books on strategy summed up quickly
Less is More – Jason Jennings
In summaryFocus everyone on getting the job done, streamline everything, map every process and eliminate waste, build cultures not bureaucracies, and keep everyone moving in the right direction.
1. A simple BIG Objective: Sell [...]

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Simplicity and Branding

Think about it…
Apple = designStarbucks = experienceDyson = innovationVirgin = funDwell Magazine = modernJobing.com = localHerman Miller = artHeavenly Bed = comfortW Hotels = coolMercedes = classBMW = performance
So, what does your company equal?
McDonalds = fatK-Mart = cheapEnron = unethical
Hmmm, where are these companies?
Know your personal brand, your companies brand and the perception in the [...]

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